An intense project with an insanely tight turn around is the best way to describe this project. I was contacted by Moxie Interactive about a Motion Graphics project for a client of theirs. The video was tacked onto the end of a big contract to overhaul the site, and so it was going to be a tight turnaround. It ended up being even tighter than initially planned, and as we went along, the scope grew and grew with no flexibility in the timeline, but in the end we managed to pull it off. It wasn’t as grand and fabulous as we all wanted, but it all goes back to the “fast, good, cheap: pick two” mantra.
The art direction was a team effort between myself and the art director and I did all the after effects and flash work.