Another CSR report! This time, it’s for Diageo North America. Most people wouldn’t know Diageo’s name if it was mentioned, but name a few of their major brands such as Smirnoff, Ciroc and captain Morgan, and it all makes sense.
Diageo’s CSR report allowed for something a little less typical from these videos. Their report had little line drawings that just screamed “animate me”, so that was the driving creative force behind the look of this video. I used Flash to do the animated characters and After Effects for the rest. Diageo was thrilled with the results.