Corporate Sustainability Reports (CSR) are essentially an overview of all the good that a company has done in the past year for the environment, humanitarian relief, the good and health of their employees and their families, and more. They normally release these reports as a PDF, printed book, and/or website. CSR reports are all about being a “good corporate citizen” and giving back. At MNN we like to take these static booklets and pull some of the biggest and best points and make a small animated piece. Think of it as a highlight real of their report.
The videos typically aren’t super fancy, and we base the design and content on the printed books. UPS gave me a little more to work with than some of the others.